In 2018, 69% of the internet users purchased their goods and services online. 25% of shoppers avoid online shopping because they are worried about payment security or privacy (source Eurostat). EMV® 3-D Secure (3DS) is a messaging protocol that addresses these concerns. It promotes frictionless consumer authentication and enables consumers to authenticate themselves with their card issuer when making card-not-present (CNP) e-commerce purchases. The additional security layer helps prevent unauthorized CNP transactions and helps protect the merchant from exposure to CNP fraud.
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- Blog; EMV Chip Card Update; August 27, 2015. Posted in Customer Support, Industry News. EMV Chip Card Update.EMV® is a global standard for credit and debit payment cards based on chip card technology, taking its name from the card associations Europay, MasterCard, and Visa – the original developeds.
Cardholders’ demand for a better payment experience and improved security drives the market forward. With the PSD2 updates in the last year, different SCA exemptions were introduced. The new EMV® 3DS 2.2.0 specification supports these exemptions.
EVM 3DS 2.1 protocol has already been in use for some time. It was initially developed to cover the PSD2 RTS SCA requirements in e-commerce transactions. It decreases the abandonment rate and at the same time increases the approved transactions rate. The cardholders ask for an even better payment experience and improved security. Key updates in version 2.2.0 are the exemptions to Strong Consumer Authentication (SCA) for the European Payment Services Directive (PSD2).
Five reasons for EMV 3DS 2.2.0:
- Identification and verification
- System initiated transactions
- Decoupled authentication
- Better user experience
- Promotion of frictionless flow – PSD2 exemptions
To learn how you can boost your approved transaction volume with EMV 3DS 2.2.0, proper handling of PSD2 RTS exemptions and the option for delegating the authentication, talk to our payment expert Ana Vuksanovikj-Vanevska.
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
By October 1, 2015, most banks and other credit card providers had provided their cardholders with the new EMV chip cards. Merchants had until this same date to transition their POS systems to those with the capacity to read these EMV chip cards.
ATMs represent the final step in this shift.
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The Liability Shift, Credit Card Machines
The intention of this change was improved protection against credit card fraud. Merchants had no legal requirement to make the change, but they did have incentive in the form of fraud protection.
In the past, credit and debit card providers assumed financial responsibility for fraudulent transactions made with the magnetic stripe cards. If the card provider failed to provide chipped cards by the deadline, they remain responsible for fraudulent activity. However, with implementation of the EMV chip cards, businesses that fail to install compatible credit card machines assume that responsibility.
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In the event both parties – the card issuer and the merchant – took equal steps toward security, previous liability applies (meaning that the banks assume responsibility).
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The Liability Shift, ATMs
The deadline to upgrade ATMs to read EMV chip cards varies by card provider. For MasterCard, the deadline is October 1, 2016, while Visa's deadline is October 1, 2017. As with merchant liability for those failing to upgrade credit card machines, liability for fraudulent transactions shifts to the entity failing to make the EMV switch.
Consumers (people who use ATMs) will likely find fewer ATMs, as smaller operators may choose to pull their machines rather than make the change. They'll also discover changes in how they use the new machines, with different on-screen menus and prompts.
Though the deadlines for upgrading machines are staggered, most ATM owners will perform both upgrades simultaneously as a way to keep transition costs down.
Making the Upgrade
For ADA-compliant ATMs, upgrading requires software and a Level 1 EMV-certified card reader. Video collage mac. An upgrade kit consisting of the card reader, bezel, mounting hardware, and various parts averages between $200 and $300.
However, actual costs come in about 10 times that amount, averaging between $2,000 and $4,000. This takes into account the software changes the EMV upgrade requires. The costs seem high, but when you factor in the cost of not performing the upgrade, and therefore assuming fraud liability, the cost is minor.
ATM operators that fail to make the upgrade eat the cost of fraud committed by criminals using counterfeit, magnetic stripe cards. Countries that completed this upgrade years ago, such as those in the European Union and Canada, experienced these issues. At that time, criminals using counterfeit credit and debit cards began targeting smaller ATM providers, such as those located in convenience stores and not anchored to a banking institution.
The Bottom Line
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ATM owners must decide whether the cost of the upgrade is one they can absorb. If not, they must then decide whether the risk of fraud is worth remaining in business. The result may be a decision to close those ATM machines receiving less business, while making the upgrade to those receiving the highest levels of use.